For Summer 2016, Nike came to AKQA wanting to make the sports bra the heart of every girls workout wardrobe.
The ecosystem consisted of four pages—teaching the importance of the right fit.
BECAUSE EVERY WOMAN, NO MATTER SHAPE OR SIZE, SHOULD HAVE ACCESS TO THE RIGHT AMOUNT OF SUPPORT FOR HER ACTIVITY LEVEL.
Our straight-forward, educational and playful approach to copy informed NikeWomen social.
NikeWomen Instagram channel made major noise when including their first plus-sized athlete modeling one of the season's sports bras.