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Nike+ Trial Zone

“For the first time these trial zones are integrated into membership. They’re truly personal, immersive and 365, building on everything we’ve learned from connecting to consumers around the world.”

“For the first time these trial zones are integrated into membership. They’re truly personal, immersive and 365, building on everything we’ve learned from connecting to consumers around the world.”

—Heidi O’Neill, Nike President of Global Direct to Consumer

AKQA Portland worked closely with various teams within Nike to create Trial Zone, an interactive and scalable retail experience for Nike stores.

AKQA Portland worked closely with various teams within Nike to create Trial Zone, an interactive and scalable retail experience for Nike stores.

I worked with Nike Basketball and Jordan to create the art direction for internal Trial Zone content.

I worked with Nike Basketball and Jordan to create the art direction for internal Trial Zone content.

Ultimately contributing to a successful pitch for additional Nike Basketball business.

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This became the standard look-and-feel for all Trial Zone related content shared internally, eventually making its way to other categories, such as Training and Running.

This became the standard look-and-feel for all Trial Zone related content shared internally, eventually making its way to other categories, such as Training and Running.

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